Notes on Texture in Visual Merchandising

What is Texture?

  • Texture is the surface treatment or ‘feel’
  • Texture affects colour of merchandise
    • Smooth and shiny –> Reflects light = lighter
    • Rough, nubby and deep piled –> absorbs light = darker
  • Textures are suggestive
    • Relate to familiar symbols:
→ Soft silks and satins suggest femininity and sensuousness
→ Velvet is deep and rich, dark and mysterious, subtle, elegant, and expensive
→ Rough textures (burlap, nubby wools, and tweed etc.) can be masculine, outdoorsy, rugged, natural, and earthy
→ Gravel, stone, sand, brick, ground cork etc. suggest great open spaces, sportswear, beachwear, and camping
→ Wisps of tulle, ribbon delicate lace and netting gives you 'happy ever after'
→ Background of raw rough wooden boards can give contrast between the delicate softness of the wedding dress fabric texture, making it even softer and feminine
Advertisements

My Mom

My mom’s always there for me, she is so pretty. She loves me more than anyone else does. I know she will always love me. It’s the only thing I am sure about. She always says I’m just like her… whatever she is I am 10 times worse. It’s our little joke. It makes me very happy. I want to be just like her. I want to make her proud. She is amazing. She is my best friend.